A comparison of applying the theory of reasoned action and the theory of planned behavior on predicting On-line KT Intention

摘要

This paper designed an interactive loop for triggering knowledge transfer. This paper tests the ability of two technology behavior theory model - the theory of reasoned action and the theory of planned behavior-in predicting on-line knowledge-transfer intention. In addition, a comparison of the two theories is conducted. Data were collected from web-based surveys of NKNU (n = 385) by using self-administered questionnaires. These results suggest that the theory of planned behavior provides the best fit to the data and explains the highest proportion of variation in online knowledge-transfer intention.