One of the most common complaints from shop owners is the need for more customers and more cars. Shop owners spend their hard-earned money on a multitude of marketing ideas, but they forget to focus on the most important part of the marketing process - getting the phone to ring with a customer calling to ask for your services. Few shop owners spend the time needed to develop the proper system for answering the phone. Fewer still measure the effectiveness of the employees who are answering the phone and have tools in place to gauge how many incoming calls result in the customer coming into your shop. After all, when the phone rings, you should be hearing the cash register ringing even louder.
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