'Swimming naked with the black swans':Plan crisis and marketing strategies in a downturn

摘要

As markets, consumers, businesses, governments and nonprofits continue to reel from the unexpected events that have caught us, as Warren Buffett might say, with our pants down, the question we are all asking is how do we survive this continuing economic crisis?How do we "swim naked with the Black Swans" in tumultuous waters and keep from drowning?