Feasibility Study to Develop a Marketing Plan and Strategy for Increasing the Participation of Minority Business Enterprises and Black Colleges and Universities in Energy-Related Industries

摘要

This study was designed to identify and test an alternative method for more effective means of involving Minority Business Enterprises (MBEs) and historically Black colleges and universities (HBCUs) in energy-related business opportunities. Based upon the analysis of MBE and HBCU technical assistance programs, DOD's, DOE's, and TVA's procurement processes and the results of the test used to validate the adaptability of a performance tested alternative marketing system to energy-related industries. Based on the findings and conclusions of this study and in order to meet the objectives of: (1) increasing participation of MBEs and HBCUs in TVA and energy-related industries; (2) ensuring that the statutory objectives of Title VI of the Civil Rights Act of 1964 and Public Law 95-507 are achieved in the public and private energy market sectors; and (3) meeting President Reagan's goal of realizing $22 billion in minority contracts within the next three years, BTW recommends that the Portfolio System be adapted, demonstrated, installed and deployed in large-scale, complex, energy-related research and development facilities and power utilities' procurement programs. (ERA citation 08:018000)