Effective marketing: Building relationships with consumers Work at getting tire customers to be auto service patrons? too

摘要

CLEVELAND—Building relationships with customers is vital to convert tire customers into automotive service customers, according to Matt Winslow, director of speakers and content for the Automotive Training Institute. Tire customers come into a dealership once every three or four years, but service customers buy something every four months on average, he told a seminar audience at the recent International Tire Exhibition & Conference in Cleveland. "So if I've met a tire customer, I want to convert him into a service customer," he said.