Study the principles of value-added selling in Tom Reilly's Value-Added Selling Public Seminar, Aug. 19-20 in St. Louis. Topics include: 1. How to become a value-added peak competitor; 2. Value is more than a cheap price: How to change the buyer's mind from making price-based decisions to total-value purchasing decisions; 3. What buyers really want from sellers: The surprising results from the best sales practices research on sales behavior and buyer preferences; 4. Customer messaging: How to identify your value-added and communicate it effectively to customers; 5. How to create collateral sales tools to support your presentation.
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