Let's face it, things may be slowing down for you and your company. What's important now is to develop the ability to make the phone ring. Here's what I'm teaching my clients to do right now, and it's paying off for them during these recessionary times: Send a letter to your customers with an intriguing headline. There's no better audience to speak to than people who already know and like you because you've previously served them well. This greatly increases the chances that whatever you write about will get read.
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