Alibaba Is First Internet Retailer to Join Anti-Piracy Group, Polishes Image

摘要

Alibaba Group Holding Ltd. will be the first Internet retailer to become a member of the largest nonprofit global organization that fights counterfeit products and piracy, part of the Chinese company's effort to shed its image as a haven for cheap brand knockoffs. The company has joined the International AntiCounter-feiting Coalition, which unveiled a new type of membership for "intermediaries" such as online marketplaces where counterfeits-everything from headphones to designer purses and sports memorabilia-can flourish. Alibaba reaches more than 400 million online shoppers in China, mostly through its Tmall and Taobao sites.