首页> 外文期刊>Clothing & textiles research journal >Effects of Level of Internet Retailer's Service Quality on Perceived Apparel Quality, Perceived Service Quality, Perceived Value, Satisfaction, and Behavioral Intentions Toward an Internet Retailer
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Effects of Level of Internet Retailer's Service Quality on Perceived Apparel Quality, Perceived Service Quality, Perceived Value, Satisfaction, and Behavioral Intentions Toward an Internet Retailer

机译:网络零售商的服务质量水平对感知的服装质量,感知的服务质量,感知的价值,满意度和对网络零售商的行为意图的影响

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The purpose of this study was to examine the effects of the level of Internet retailer's service quality (IRSQ) on perceived apparel quality, perceived service quality, consumer value perception of apparel shopping, satisfaction with apparel shopping experience, and future behavioral intentions regarding apparel shopping with the Internet retailer. We also investigated interrelationships among these variables in both IRSQ levels.The quality-value-satisfaction model (Cronin, Brady, & Hult, 2000) was adopted and expanded to serve as a theoretical framework for this study.A convenience sample of 361 female college students in two U.S. regions participated in and provided usable responses to this experimental study. Multi-group analysis via a structural equation modeling technique revealed positive interrelationships between perceived apparel quality, perceived service quality, perceived value, satisfaction, and behavioral intentions. In addition, these interrelationships were stronger in higher IRSQ level, compared to the lower level. Implications and recommendations for future research are discussed.
机译:这项研究的目的是检验互联网零售商的服务质量(IRSQ)水平对感知的服装质量,感知的服务质量,消费者对服装购物的价值感知,对服装购物体验的满意度以及未来关于服装购物的行为意图的影响。与互联网零售商合作。我们还研究了两个IRSQ级别中这些变量之间的相互关系。采用了质量价值满意度模型(Cronin,Brady和Hult,2000),并扩展了该模型,作为本研究的理论框架.361名女大学生的便利样本美国两个地区的学生参加了该实验研究并提供了有用的回复。通过结构方程建模技术进行的多组分析显示,感知到的服装质量,感知到的服务质量,感知到的价值,满意度和行为意图之间存在正相关关系。此外,与较低的水平相比,较高的IRSQ水平中的这些相互关系更强。讨论了对未来研究的启示和建议。

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