The fast-paced, adrenaline-fuelled world of motorsport might seem light-years away from the day-to-day hustle and bustle of the factory floor, but it is already pioneering innovation in the design of electric vehicles, innovative new printing technologies and specialist equipment used for high-performance sports. UK manufacturers are increasingly turning to the techniques used in the motorsport sector to pioneer new ideas and revolutionise traditional processes for development projects across a wide range of industries. The transfer and application of pre-existing technologies and cultures from one market to another is known as horizontal innovation, and can help manufacturers drive innovation, accelerate product development and shorten times to market.
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