Alternative Protein: UK MGR Implementing Two Prong Plant-Based Meat Alternative Expansion Strategy

摘要

1. UK mass grocery retailers (MGR) are implementing a two-prong expansion strategy to ramp up their plant-based meat alternatives, as consumer demand continues to grow.2. The first prong is to expand the brands and product lines that they offer and the second strategy is to launch their own private label offerings.3. Tesco, which already offers one of the largest number of plant-based meat alternative brands, has announced it seeks to expand its plant-based alternative meat sales by 300% by 2025.