"Understanding the why, or how a consumer's values shape his or her purchasing decisions, offers a clearer predictor of one's future buying habits," says Bryan Gernert, CEO of Resonate, Reston, Va., a consumer intelligence marketing firm.'While our 'Consumer Snapshots' report addresses five specific consumer segments, the insights into these groups provide a broader commentary on some of the greatest market forces and consumer dynamics that are rapidly transforming the landscape for today's brands."
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