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Impact of Consumers’ Online Motivations on the Online Purchase Intentions: Mediating Role of Consumers’ Attitudes towards Social Media Marketing

机译：消费者对在线购买意图的影响：消费者对社交媒体营销的态度的调解作用

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作者
Madeeha Irshad; Mohamad Shakil Ahmad;
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年度 2019
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入库时间 2022-08-20 22:27:39

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1. Impact of consumers' corporate social responsibility-related activities in social media on brand attitude, electronic word-of- mouth intention, and purchase intention: A study of Chinese consumer behavior [J] . Chu Shu-Chuan, Chen Hsuan-Ting Journal of Consumer Behaviour . 2019,第6期

机译：消费者在社交媒体中与企业社会责任相关的活动对品牌态度，电子口碑意图和购买意愿的影响：对中国消费者行为的研究
2. The Effect of Online Customization on Consumers' Happiness and Purchase Intention and the Mediating Roles of Autonomy, Competence, and Pride of Authorship [J] . Kim Ha Youn, Lee Yuri International journal of human-computer interaction . 2020,第1a5期

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3. The Effect of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception [J] . Nan Jiang, Mohd Muttaqin Bin Mohd Adnan, Manmeet Kaur Manmeet Kaur, International Journal of Business and Management . 2015,第10期

机译：网站性能和在线零售商状态对消费者购买意愿的影响：买方知觉的中介角色
4. Impact of Consumers’Motivations and Trust on Attitudes Towards Social Media Marketing and Purchase Intentions [C] . Madeeha Irshad AMA Summer Academic Conference . 2018

机译：消费者的影响和信任对社交媒体营销和购买意图的态度的影响
5. Consumers' prior experience and attitudes as predictors of their online shopping beliefs, attitudes, and purchase intentions in a multichannel shopping environment. [D] . Noh, Mijeong. 2008

机译：消费者在多渠道购物环境中的在线购物信念，态度和购买意图的预测者的先前经验和态度。
6. Online Identity Theft on Consumer Purchase Intention: A Mediating Role of Online Security and Privacy Concern [O] . Abdul Bashiru Jibril, Michael Adu Kwarteng, Fortune Nwaiwu, -1

机译：在线身份盗窃消费者购买意向：在线安全和隐私问题的调解作用
7. Online Identity Theft on Consumer Purchase Intention: A Mediating Role of Online Security and Privacy Concern [O] . Abdul Bashiru Jibril, Michael Adu Kwarteng, Fortune Nwaiwu, 2020

机译：在线身份盗窃消费者购买意向：在线安全和隐私问题的调解作用

Impact of Consumers’ Online Motivations on the Online Purchase Intentions: Mediating Role of Consumers’ Attitudes towards Social Media Marketing

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