Book Reviews

摘要

Political Branding in Cities provides a new way of looking at large, global cities. It focuses upon institutional structures but also upon mayoral electoral campaigns and governing strategies. At first the concept of "political branding" seems superficial as simply an advertising or public relations method. However, Pasotti is reorienting us to analyzing cities differently from the current regime paradigm. She argues that in the 1980s and 1990s many governments worldwide introduced direct mayoral elections and stronger mayoral powers and that many mayoral candidates no longer depend upon patronage-based mass parties for their election (p. 1). This has made governing cities different from earlier times.