Charles Hoffman grew up in St. Louis, Mo., attended the U.S. Coast Guard Academy, and enlisted in the U.S. Air Force, where, for four years, he was a Russian linguist in Fairbanks, Alaska. He left the Air Force in 1971 and then earned his bachelor's degree and MBA from the University of Missouri-St. Louis. His first job was with IBM, where he spent six years selling mainframe computers. In 1980, Hoffman joined Southwestern Bell, which was then AT&T. During his 16 years in various positions at Southwestern Bell and its parent company, SBC Communications, he helped build SBC's cellular operations in the St. Louis, Boston, and Washington, D.C./Baltimore regions and eventually established its wireless operations throughout Mexico. In 1996, Hoffman joined Sprint PCS and ran its northeastern operations for two years. In 1998, he became CEO of Rogers Wireless Communications, a Canadian company that is listed on the New York Stock Exchange. Hoffman is currently the president and CEO of Covad Communications.
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