The response by established media businesses to the onslaught of the digital giants Facebook, Apple, Amazon, Netflix and Google - collectively known as 'FAANG' - dominated this year's conference sessions at IBC. From broadcasters and creators forging strategic partnerships with the streamers through to vendors looking at the technologies needed to make IP-based streaming flourish, it was rare to sit in on a session that wasn't, in some way, FAANG-related.
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