How Demand Planning and Forecasting Are Transforming Supply Chains

摘要

Conversations with planning managers and industry experts about how companies are coping with the challenge of assessing and reacting to demand in a fast-changing world.It has never been more critical to assess the true nature of demand within global supply chains. Customer tastes and buying patterns are changing constantly. Old technology just can't keep up. Data is more readily available - and more difficult to manage - than ever before. So how can planners cope? Following are excerpts from conversations between SupplyChainBrain editors and industry experts about the present state, and likely future, of the demand planning and forecasting function.