Unlocking the value of creative individuals in UK innovation projects

摘要

Creativity is often posited as fuel for innovation, and in turn effective innovation activity within a company can have a defining impact both on its performance and competitive position within its marketplace. A research paper by Stojcic et al. (2018) delves into the relationship with creativity at various stages of the innovation process, in the context of bringing creative people into an organization as a way of driving performance and efficiency.