Christian Coop

摘要

There's about 700 of us in all but although most are in the States we don't feel peripheral. The firm is tech savvy and we're very highly networked with a lot of cross-fertilisation of ideas. We feel we have independence while knowing we can rely on specialist expertise from the US when we need to call on it. That'll be me, although as a commercial practice we like being ideas led - and that is pushed by the US offices. They work with the likes of Amazon, Samsung and Google which means they do get challenged by their clients. The firm likes to push evidence-based design and has invested in the skills and technologies that allow us to employ it. Both of these ideas came out of the NLA's 'Capital Ideas' initiative which allowed us to stretch our imaginations.