Many successful companies and organisations have reached a point in their development when they have come to a crossroads. They can either carry on doing the same thing, being successful while watching their competition catch up, or even surpass them, or they can take a bold step to reinvent themselves. There are some classic examples of major brands which took courageous decisions and embraced transformational change to redefine themselves and their fortunes - IBM for example who moved from manufacturing mainframe computers to now being the world's leading cloud based technology solution provider. While others either didn't see the opportunity or were unwilling to embrace transformational change and were left behind.
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