New Premium Apple Ale

摘要

Following the global trend of premiumisation in beer, the South African Breweries (SAB) has announced the introduction of a new premium apple ale in the flavoured alcoholic beverages (FAB) sector. Blakes & Doyle Premium Dry Apple Ale hit the shelves last month.rn'The FAB category, which traditionally includes apple ales, ciders, cider-like brands and spirit coolers, has been marked by extremely strong growth in the past three years. Being an economically-sensitive category, growth has tapered off somewhat, but is still showing strong potential,' says Ian Penhale, SAB s marketing director.