Should packaging designs be made more fun?

摘要

Following pack revamps such as Elmwood's quirky redesign for Anchor's squirty cream last month, we ask if the industry should take a more humorous approach when it comes to designing packaging?rnI'd suggest 'fun' is the wrong word. There's nothing wrong with fun, butrnnot simply for fun's sake. While we all love to be amused, it surely can't be at the cost of relevance. The power to make the customer smile goes a long way. That said, individual products should look to position themselves as distinct, exploiting their differences. Imagine a world where everything followed Innocent: funny toothpaste, witty cheese, and hilarious perfume boxes. The packaging must reflect the product.