SWORD Excels: A Case Study

摘要

In 1993, nearly 90 percent of Neenah Printing's business came from commercial print customers, with just 10 percent devoted to folding carton package printing. Anticipating growth in the packaging segment, Neenah invested in its offset-printed folding carton business by upgrading the plate and proofing aspects of its workflow. As a result of these strategic investments, this Midwest printer does 90 percent of its business through folding carton printing, a 180 degree change from how the company worked in the early 1990s.