'over The Top' Is Ready To Evolve Tv

摘要

The online-video marketplace is showing signs of its real potential as companies begin to take the plunge and deliver "internet video" to the television set. The ability to use the "open internet" to deliver quality video to a set-top box totally changes the economics of video-on-demand and has the potential to undermine nascent IPTV business models. Why spend ￡ 100 million on an IPTV network when you can piggyback on the internet for a fraction of the cost? Apple chief executive Steve Jobs last week said that delivering content over the internet to the television set was still a "hobby" for the industry and would contin- ue to be so in 2009.