Pay-TV made easy: Satellite players ready to cash in on TV craze

摘要

Starting a pay-TV service is harder than it looks, from the cost of building a headend to acquiring the programming. Enter satellite players that have hit upon a strategy for cashing in on the race to IPTV and mobile TV: bundled, Preformatted content delivery and management. Satellite industry players and observers have been saying for some time now that growing interest among telcos and cellular operators in IPTV and mobile TV, respectively, is as much an opportunity for the satellite business as it is a threat, depending on which part of the business you're in. For DTH service providers, the idea of telcos getting into the pay-TV business is undoubtedly one more headache they don't need. For satellite players that deliver the video, broadband telcos are new video delivery customers waiting to happen.