The purpose of this thesis is to analyze the possibility of Pay-TV networks to perform as communicators of third parties' CSR initiatives obtaining direct revenue out of it as in the case of advertising. In addition, this thesis aims to analyze the possibility of incorporating this concept at Pay-TV networks' own CSR programs.;Pay-TV networks' core businesses consist of communicating information to segemented mass audiences. This provides them with the ability of communicating other corporations' Corporate Social Responsibility (CSR) initiatives in favor of the society they reach in their broadcasts. Corporations willing to use Pay-TV networks' platforms would be paying for that service in the same way as advertisers. This turns Pay-TV networks' communication of CSR programs into a profitable opportunity. It is also suggested that the idea of communicating third parties' pro-social efforts can be part of Pay-TV networks own CSR programs favoring their brand reputation.;CSR is generally defined as the corporate intention to engage in commercial business promoting the well-being of stakeholders, honoring ethical values and respecting people, communities and the natural environment. Many corporations engage in CSR initiatives believing in its benefits including competitive advantage, brand and corporate reputation, employee retention and risk management. They tend, however, to fail in communicating these efforts to their key stakeholders. Thus, corporations risk making significant investments in CSR programs without obtaining any of its assumable benefits. As part of the corporate world, Pay-TV networks are not exempt from this trend in management. In Latin America, despite the many social issues affecting the region, Pay-TV networks have developed little or scarce CSR initiatives.
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