New School

摘要

This year will mark the eighth anniversary of MOAA's Chapter Presidents' Symposium. At each symposium, attendees have been asked to focus on the recruitment of new members. Not surprisingly, MOAA's chapter leaders always come to the same conclusion. The old style of recruiting — simply asking an eligible member to join — just does not work any more. Now eligible members want to know, "What's in it for me?" And, despite the fact that MOAA has provided chapter members with the information they need to answer that question, it's still a tough sell.