Practicing fairness in a business setting is a pretty standard guideline for getting along in the work place. Or at the very least, the importance of fairness is generally well-understood. But Donald J. Lund, assistant professor of marketing at the University of Alabama at Birmingham, challenges this common assumption in his study, "Cultures Impact on the Importance of Fairness in Interorganizational Relationships," published in the Decem ber 2013 issue of the Journal of International Marketing. "It seems unlikely that relationship standards originating in the U.S. are going to apply broadly to every culture," Lund says. "With the drastic increase in global business, it is important to understand that our expectations for relationship standards may not apply in all cultures."
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机译：在企业环境中实践公平是在工作场所相处的相当标准的准则。至少，至少，公平的重要性通常是众所周知的。但是阿拉巴马大学伯明翰分校市场营销学助理教授唐纳德·隆德（Donald J. Lund）在其研究“文化对组织间关系中重要性的重要性的影响”研究中挑战了这一普遍假设，该研究发表于2013年12月号国际营销。隆德说：“起源于美国的关系标准似乎不太可能广泛应用于每种文化。” “随着全球业务的急剧增长，重要的是要了解我们对关系标准的期望不一定适用于所有文化。”
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