U.S. Confectionery Sales

摘要

This information is projected by IRI, a Chicago-based market research firm, to represent U.S. confectionery sales through total U.S. multi-outlet with c-store (grocery, drug, mass market, convenience, military, and select club and dollar retailers). The data is collected by checkout scanners. There are channels of distribution not included in this report, for example, certain mass merchandisers, theaters, vending, food service and gourmet shops. For some categories, the reported value is far less than the actual total sales in that category. For example, the boxed chocolate segment has most of its sales in channels of distribution not covered by this report. Additionally, bulk candy and companies that sell mainly in other channels of distribution will not be represented very well.