• This paper examines the conditions under which corporate social responsibility (CSR) is related to value creation in the multinational enterprise (MNE). • Following prior work by Burke and Logsdon (1996), we examine the relationship of centrality, appropriability, proactivity, visibility, and voluntarism to value creation. • The results of a survey of 111 MNEs in Mexico suggest that centrality, visibility, and voluntarism are related to value creation.
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