International Day of Place Marketing, Trade and Marketing Department, Poznan University of Economics, Poland, 10th October, 2008

摘要

Poznan University of Economics in Poland was the location for the International Day of Place Marketing (Migdzynarodowy Dzieii Marketingu Terytorialnego) hosted by the Trade and Marketing Department. The event followed the first conference organised by the department in 2005. This conference focused on the process, applications and implications of place marketing at different levels (national, city and town) through illustrative case studies. In addition to the featured presentations, a selection of other case studies were published in a book edited by two members of the conference scientific committee — Dr Magdalena Florek and Dr Karolina Janiszewska. The case study format provided the ideal method for examining the particular challenges of nation branding for Wales and Australia and also in the context of cities and small towns in Poland —Jarocin, Kornik, Lublin, Poznan and Sopot.