Extending the institutional environment: the impact of internal and external factors on the green behaviors of an individual

摘要

Similar to the adaptation and evolution of organizations, individual consumers must live and exist within similar environmental conditions. The research presented utilizes a quantitative study to examine a consumer's environment and the subsequent impact on green behaviors. The results suggest that internal factors (i.e. interest, altruism, willingness to conduct research) are significant predictors of green behavior. An examination of the external factors (i.e. organizational influence, media influence, governmental influence) suggests that consumers face numerous outside influences and are unsure of whom to trust. A discussion of the theoretical implications, as well as the practical implications for boardrooms, is presented. Areas for future study and the limitations of the research are also identified.