How Brands Grow: What Marketers Don't Know

摘要

For every business student an important consideration is: "What type of firm should I work for when I graduate? Would a career be more beneficial in a firm with strong brands or would firms with small brands provide more opportunity?" Such career questions are not normally dealt with in marketing textbooks. However, this book does provide some insights as to what life is like for managers and owners of both large and small brands as it deals with the advantages and disadvantages of brand size.