Rethinking intercultural competence: Global and local nexus

摘要

In 1964, Canadian media culture analyst Marshall McLuhan coined the term 'global village' to describe a world in which communication technologies, such as television, radio, and news services, bring news and information to the most remote parts of the world. Today, McLuhan's vision of a global village is no longer considered an abstract idea but a virtual certainty. The successive historical breakthroughs of print, telephone, broadcasting, television, and Internet have progressively expanded the domain of communication beyond the immediate cultural and geographic borders.