Book review

摘要

Creating and co-creating value with customers, prospects, suppliers, and others within the network enterprise is the essence of effective marketing strategy. Firms need to listen and learn from their customer base and prospective clients. Ultimately, economic and strategic performance is about how much knowledge we acquire, disseminate, integrate, change, and implement in products or services for international markets. The mechanisms to acquire and process this knowledge constitute the most valuable dynamic capability a firm can strive for. Knowledge-based capability is the source of the firm's competitive advantage as it supports the dynamics of sustainable growth.