Lots of manufacturers have pro- grams dedicated to gathering clients' input. Tuthill Coupling Group has such an intensive process that one room at its Berea, Ohio, headquarters is dedicated to customer feedback. The company, which manufactures couplings under the Hansen and Gromelle brands, uses the room when it stages voice of the customer (VOC) kaizens. Tuthill uses VOC events to pinpoint precisely what customers need, which isn't always crystal clear. For instance, the company I is projecting 25% sales growth in 2004 in one segment of its industrial distribution channel. In fact, says Frank C. Destro, vice president of sales and marketing, growth likely will exceed even that. It's a customer segment the com-pany had increased its focus on in 2003 and one it believed presented good growth oppor-tunities. However, Tuthill also had received some feedback that "some of these customers weren't happy with what we thought was good performance," explains Destro.
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机译：许多制造商都致力于收集客户的意见。 Tuthill Coupling Group的流程非常密集，以至于位于俄亥俄州Berea总部的一个房间专门为客户提供反馈。该公司生产Hansen和Gromelle品牌的联轴器，在上演客户声音（VOC）改善活动时使用该房间。 Tuthill使用VOC事件来精确指出客户的需求，这并不总是很明确。例如，我公司I预计2004年其工业分销渠道的一部分销售额将增长25％。实际上，销售和营销副总裁Frank C. Destro表示，增长可能会超过这一水平。在2003年，公司将客户作为重点客户群，并认为它提供了良好的增长机会。但是，Tuthill还收到了一些反馈，称“其中一些客户对我们认为良好的性能不满意”，Destro解释说。
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