Putting Creativity on the Company Agenda

摘要

Manufacturing companies operate on a host of business standards and systems such as ISO 9000, ISO 14001 and Six Sigma. But when it comes to promoting creativity and innovation, says Josh Linkner, the process is "largely left to happen by chance. There is no rigorous, high-quality business system to drive creativity." In his new book, "Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity," Linkner, founder and chairman of ePrize, an online promotions and marketing company, argues that creativity will be the deciding factor in a world of ubiquitous information and increasing complexity and competition.