Special section on From Strategy Frameworks to Value-in-use: Implementing Strategies and Theories of B2B Marketing and Sales Management

LaPlaca Peter J.; Lindgreen Adam

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Special section on From Strategy Frameworks to Value-in-use: Implementing Strategies and Theories of B2B Marketing and Sales Management

机译：从战略框架到使用价值的特殊部分：B2B营销和销售管理的实施策略和理论

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《Industrial marketing management》 |2015年第2期|1-2|共2页
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LaPlaca Peter J.; Lindgreen Adam;
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1. An impact-oriented implementation approach in business marketing research Introduction to the Special Issue on "Implementing Strategies and Theories of B2B Marketing and Sales Management" [J] . Moller Kristian, Parvinen Petri Industrial marketing management . 2015,第FEBa期

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2. B2B sales force productivity: applications of revenue management strategies to sales management [J] . Judy A. Siguaw, Sheryl E. Kimes, Jule B. Gassenheimer Industrial marketing management . 2003,第7期

机译：B2B销售人员的生产率：收入管理策略在销售管理中的应用
3. Industrial Marketing Strategy and B2B Management by SMEs [J] . Nelson Oly Ndubisi, Margaret Jekanyika Matanda Industrial marketing management . 2011,第3期

机译：中小企业的工业营销策略和B2B管理
4. Gloffer — Searching implementation in sales portals and marketing strategies creation [C] . Radoslav Fasuga, Katarína Rebrošová, Eduard Kubanda, IEEE International Conference on Emerging eLearning Technologies and Applications . 2017

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5. Exploring Effective Internal Marketing Strategies for Sales Management to Reduce Turnover of Sales Representatives in the Software Industry [D] . Harrington, Sharon Weiner. 2020

机译：探索销售管理的有效内部营销策略，减少软件行业销售代表的营业额
6. Implementation strategies to promote community-engaged efforts to counter tobacco marketing at the point of sale [O] . Jennifer Leeman, Allison Myers, Jennifer C. Grant, 2017

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7. B2B sales force productivity: applications of revenue management strategies to sales management [O] . Judy A. Siguaw A, Sheryl E. Kimes B, Jule B. Gassenheimer C 2002

机译：B2B销售人员生产力：收入管理策略在销售管理中的应用

Special section on From Strategy Frameworks to Value-in-use: Implementing Strategies and Theories of B2B Marketing and Sales Management

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