Marketing strategy support system for business customer sales and territory sales information

摘要

A marketing strategy support system has a server apparatus and a plurality of client apparatuses which can be connected through a communication device to the server apparatus. The server apparatus is provided with file devices for storing business customer sales information, territory sales information and own-product-business customer sale information. The server apparatus is also provided with calculating devices for calculating a deviation value “a” of a sale Y1 in each business customer, a change rate Y2 to a term of the total sales in each territory, a deviation value “b” of the change rate Y2 in each territory, a sale X1 on an actually sold base corresponding to a sale of one's own company's product to each business customer, a deviation value “c” of the sale X1 in each business customer, a change rate X2 to a term of the sale X1 as an index indicative of a growth of a selling power in each business customer, a deviation value “d” of the change rate X2 in each business customer, a PPM (Product Portfolio Management) parameter Y indicative of an attractiveness of each business customer as a weighted average of the deviation values “a” and “b”, and a PPM parameter X indicative of one's own company's strength of each business customer as a weighted average of the deviation values “c” and “d”. Each of the client apparatuses is provided with a display device for displaying a scatter diagram in which the obtained PPM parameters Y and X are plotted on X-Y coordinates.