Industrial Marketing Strategy and B2B Management by SMEs

摘要

This special issue focuses on the industrial marketing and (B2B) marketing strategies of small and medium enterprises (SMEs). SMEs play a crucial role in most economies as suppliers, distributors, and consumers in most industries. Therefore, the management and marketing capabilities, as well as the performance, of SMEs have significant repercussions on the performance of other firms. In addition to their involvement in manufacturing, SMEs often supply materials and parts to large firms and distribute their finished products, thereby contributing to the effectiveness and efficiency of industrial markets. The globalisation of markets and production has resulted in SMEs increasingly focusing on strategies aimed at attaining and sustaining global competitiveness. Although the importance of