To every supplier who has ever uttered the words "I have six of the major accounts, so I'm all set," here is a headline that ought to make your hair stand on end: "Target to end ties with Cherokee apparel brand in 2017." That 2017 date is significant. It marks the 20"1 anniversary of the brand's alliance with Target, one the retailer will celebrate by flushing Cherokee out of its assortment. Cherokee is a $1 billion brand for Target. And Target represents about 43% of Cherokee's sales. This, ladies and gentlemen, is a cautionary tale.
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