It's Easy Being Green

摘要

Environmental strategy is all the rage these days, as companies try to turn green to gold. General Elec-tric's "ecomagination" campaign represents the flagship effort. Wal-Mart Chief Executive Lee Scott sent shivers up the retail giant's supply chain with his promise to make his company the world's biggest seller of organic products. Smaller companies are also getting into the act. Coleman Natural Meat is finding a brisk market for its antibiotic-free cuts of beef.