Starting out as a family-owned operation in the 1960s, Bundaberg Brewed Drinks has turned into one of Australia's most iconic brands of the past 50 years. And unlike a lot of brands that garner the term "iconic", not only has the company not forgotten its roots, they are entrenched in its DNA just as much as it is in the town that shares its name. Unlike its contemporary Bundaberg Rum that moved most of its bottling operations to the Sydney suburb of Huntingwood in 2014, Bundaberg Brewed Drinks has no plans on going anywhere. Up until COVID-19 hit, CEO John McLean and the rest of the executive team had done a lot of forward planning for the future of the company, including a new brewery being built in the eponymous Queensland town situated 350 kilometres north of Brisbane.
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