A good way for a company to differentiate itself in any market is to produce a premium product. But because so many others may have the same idea — or follow your company's lead — you have to market your premium product with care, and keep at it. Wendell Estate Honey in Roblin, Man. has accomplished this feat in Canada and around the world, even in the ultra-competitive Chinese market. The family-run business began in the early 1940s with John Wendell, who founded Wendell Honey. Over the years, he grew the farm business and sold in local markets. Now, the farm property houses over 3,500 beehives. In charge of all this humming activity is and John and Alvera's son Tim and his wife Isabel. In turn, their sons Jeremy (along with his wife Carol) and Nathan are responsible for business development and production and sales, respectively.
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