A taste of global food and beverage innovations

摘要

The millennial demographic is turning out to be an incredibly diverse generation of consumers, and this is on a global basis. Soon the demographic will dominate the adult population and marketers may want to make sure their offerings appeal to this "foodie" generation. "Millennials are very demanding, as well as adventurous and curious, especially with food and beverage," said Donna Hood Crecca, senior director with Technomic, Inc., Chicago. "They like to try new products and they want authenticity."