POURING OUT A NEW DESIGN

摘要

Morton Salt products have been gracing tables since 1848. The Chicago-based brand now produces salt for food, water conditioning, industrial, agricultural and road use. In 1914, the company experienced major growth, due in part to an advertising campaign that introduced the Morton Salt Girl with her umbrella. Many branding authorities still consider the Morton Salt Girl and the slogan "When It Rains It Pours®" one of the greatest branding triumphs of all time. In 1968, the sixth version became what it is still today. Morton has not undertaken a full packaging refresh since 2014. Morton Salt recently debuted a fresh new look on its range of packaging to bring more flavor to the entire lineup of retail products as part of a multi-year brand modernization effort to create a more modern and premium look that is easily recognizable and stands out in-store and on the digital shelf. The bold and contemporary design refreshes the iconic brand, while making its products more "shoppable" in today's digital and in-store environment.