Joyce defends fleet grounding in light of 'damage to brand'

摘要

Qantas chief executive Alan Joyce has defended the carrier's grounding of its fleet last year in the face of escalating strike action. Joyce said the decision "though difficult, was necessary" in order to bring the dispute to a head. He said: "Our decision to ground the fleet was made necessary because our customers were being massively disrupted by the unions and the ongoing campaigns were damaging our brand. It was impossible to deliver our schedule and the business community was starting to leave Qantas."