Ask an average American driver who makes the highest-quality cars and you can expect to be told: the Japanese in general and Toyota in particular. Yet when 27,000 Americans who bought cars late last year were asked how satisfied they were with their purchases, Hyundai of South Korea tied for first place with Japan's Nissan, according to a report published on June 4th by Strategic Vision, a market-research firm. Hyundai's sales in America are expected to exceed 500,000 vehicles this year for the first time. Its second brand, Kia, is doing well too. It is quite a reversal for a company that considered pulling out of America altogether just a few years ago.
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