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The siege of Bollywood

机译:宝莱坞的围攻

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THEY SAY that Bollywood is where India's dreams are made. But at the moment it is not romantic reveries, fantasies of vengeance or snappy dance moves that preoccupy its film-makers. It is instead a dystopian nightmare, as two simultaneous epidemics threaten a century-old industry that produces more movies than its closest rivals, in China and America, put together. One of these scourges is relatively new, and wreaking havoc in plain sight. For six months last year, covid-19 kept India's 10,000 cinemas completely closed. The screens have since begun to open, but mostly at half-capacity and-because spooked producers have postponed their hoped-for blockbusters-showing only second-run fare. As a result ICRA, a credit-rating agency, anticipates that box-office revenue during the year to April will tumble by a crushing 80-85%. By last September these direct losses were already reckoned at $1.2bn; then there is the ripple effect along an entertainment-industry food chain that employs perhaps 300,000 people, as hundreds of productions were delayed or cancelled.
机译:他们说宝莱坞是印度梦想的地方。但目前它不是浪漫的遐想,复仇的幻想或疯狂的舞蹈动作,这是一种预先掌握它的电影制作者。它相反,这是一种杜绝府的噩梦,因为两个同步的流行病威胁着一个百年历史的行业,这些行业比其最近的电影,在中国和美国举起来。其中一个祸害是相对较新的,并且在平原的视线中造成严重破坏。去年六个月,Covid-19保持印度的10,000场电影院完全关闭。屏幕开始以来开始开放,但大多数在半容量上,因为吓坏的制片人推迟了他们希望的块牌 - 仅显示第二次票价。作为一个信用评级机构的ICRA,预计票房收入将在今年到4月将通过粉碎80-85%。到去年9月,这些直接损失已经预计为1.2亿美元;然后沿着娱乐行业的食物链沿着潮汐效应,只需要30万人,因为数百种产品被推迟或取消。

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    《The economist》 |2021年第9234期|共2页
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  • 入库时间 2022-08-19 02:08:21

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