A short piece in Axios recently reminded me that the dayis coming when “cookies,” those embedded identifiers thatallow web sites to tag users, are soon going to essentiallybe a thing of the past. Two of the biggest browsers, Apple’sSafari and Mozilla’s Firefox, stopped third party cookies sometime ago. But the big kahuna, Google’s Chrome, decided todo things more slowly and its third party cookie phase-out isnow scheduled to be completed in the next several months.Why is this important? Well, it has a lot of implications, andfew of them have been fully explored. The use of cookies wasand still is the primary way that web sites get the opportunity tointeract with folks on the web. If you search for a toilet seat, forinstance, you have gotten used to the fact that the next thingyou can be sure of is that ads for toilet seats will inevitablystart showing up in any ad-supported site you subsequentlyvisit! This goes on for an annoying length of time, well beyondthe point where you actually bought what you were looking for.Sound familiar?
展开▼
